Since 1945 . . . . and still enjoying the ride!
Cycling expert Les Omara started his bike business in 1945, determined to bring his passion for cycling to the people. He named the shop Corsair Cycles, after the fighter aeroplanes in World War II.
After returning home from the war, Les and wife Dot decided to follow one of their dreams – opening a bike store. Les and Dot’s enthusiasm, knowledge, and love of people are what makes O’Mara Cycles stand out from the rest.
Now his grandson Jae O’Mara continues his legacy, bringing his own expertise and enthusiasm to the latest evolution of the family business – Omara Cycles.
“Pop got me into racing, and I’ve been racing and doing up bikes since I was 12. I used to strip and refurbish them, and sell them in the Trading Post for pocket money,” says Jae.
While the business changed hands in the 80s, it was returned to the O’Mara family in 1998, where it continues to attract second-generation clients who fondly remember Les and his legendary bike shop.
Omara Cycles has matured to become of one Melbourne’s cycling institutions. What sets this bike business apart is its warm, friendly atmosphere – a place to swing by for a chat, with people keen to talk about new products, upcoming rides and the who’s who of cycling.
Since 1998 when Jae took back O’Mara Cycles it has been located at 265 Charman Road. In November 2012 a dream of Jae’s to have the store situated along the busy cyclist mecca of beach road was fulfilled. Adding a cyclist friendly bustling cafe to delight anyone’s taste buds, the new store has kept the warmness and customer service of local trader that values honesty, integrity and good old-fashioned service. It’s the kind of “soul” that’s often missing in superstores and retail chains. If you’ve had a bad experience at one of those shops, Omara Cycles is here to restore your faith in business that cares.
When we offer advice, it’s based on experience, not what we’ve read in a brochure. Because when you make your living from something you’re passionate about, work becomes a pleasure. The number one Trek Project One dealers in Australasia for the past few years, we love what we do.
Omara Cycles has been in the game for more than 70 years – and still enjoying the ride.
What we do best:
Custom bikes builds including Trek Project One and Curve Titanium frames
Full Precision fit services
Road and mountain bike specialists
Expert bicycle serving for ALL brands
Encyclopedic knowledge of all things cycling related
Straight-forward, friendly advice on YOUR next cycling adventure